Zach Bloom Media

As a young child, I liked to create short films. Initially, I used my iPod and iMovie to create stop animation movies using Lego figures to depict fun storylines set to music. As an older child, I became part of Henry Jenkins participatory culture; a prosumer, wanting to create content for my own YouTube channel. It was during the first lockdown, when my world shrunk and life went online, that I started creating short films. It combined my love of narrative with love of technology and helped me cope with the isolation. I experimented with various video editing software before settling on Premier Pro. I was self taught, watching YouTube tutorials first on the basics, then on specific skills, such as key framing or colour grading.

Music video Instagram Page

The instagram account had three core goals. This was to create an identity for the band, to create a fan base and to create a hype around the first album release. The three posters that I created kept consistency with the brand identity, as they took inspiration from the album cover and music video. I created a trailer to tease the fan base with the imminent release of the music video. I included behind the scenes footage and badges to build a fan base where they would feel part of the band.