Zach Bloom Media

As a young child, I liked to create short films. Initially, I used my iPod and iMovie to create stop animation movies using Lego figures to depict fun storylines set to music. As an older child, I became part of Henry Jenkins participatory culture; a prosumer, wanting to create content for my own YouTube channel. It was during the first lockdown, when my world shrunk and life went online, that I started creating short films. It combined my love of narrative with love of technology and helped me cope with the isolation. I experimented with various video editing software before settling on Premier Pro. I was self taught, watching YouTube tutorials first on the basics, then on specific skills, such as key framing or colour grading.

Ruff Cutz Album Design

My music video was based on the indie rock genre and my album cover needed to reflect this. I researched mainstream bands in my genre. I identified that bright colours were used to stand out. I wanted a strong visual image to stand out and a rough feel to reflect the indie genre. I used InDesign to create it.

I have included some of my original mock ups which I didn’t feel met the indie genre well enough but I liked the simplicity of my idea of using the interrobang.